InContent Blog

OpenAI Just Changed How Businesses Can Show Up in ChatGPT.

On November 10, 2026, OpenAI launched Businesses in ChatGPT, and I believe businesses should be paying attention. Having spent years leading sales and marketing teams, I’ve worked alongside some incredibly talented people trying to answer many of the same questions. How do we reach the right customers? How do we make better use of our […]

Reddit Reviews: What Brands Need to Know Before the Holidays

What Reddit Announced On November 10, 2026, Reddit announced it is starting to test Reddit Reviews, an AI-powered experience that organizes product conversations from across Reddit into dedicated review pages and highlights the most important takeaways. It will roll out over the next few weeks to U.S. users on iOS, Android, and web, starting with […]

Cyprus Airways Website Translation: 5 Languages in 30 Days

How Cyprus Airways Launched Five Website Languages in 30 Days Cyprus Airways has launched a multilingual website powered by MotionPoint, a MarketFully company, as announced in our press release. The airline added French, German, Italian, Spanish and Russian alongside English and Greek, and went from vendor selection to live deployment in 30 days. For many […]

The EU AI Act Didn’t Ban AI Content: It Made Human Review Count

AI is now common to use in marketing, from drafting copy and summarizing research to translating content that editors then refine.  Since August 2, 2026, Article 50 of the EU AI Act has required organizations to tell audiences about certain kinds of AI use. It also gives human review a defined role, one that in […]

Conductor and MarketFully Partner to Turn AI Search Intelligence Into Content That Performs at Global Scale

The partnership connects Conductor’s enterprise AEO platform with MarketFully’s global content expertise, enabling enterprises to capitalize on search signals in every market they serve. NEW YORK, NY, Sept. 3, 2026 – Conductor, an enterprise AEO platform, and MarketFully, the global content agency for search performance, today announced a partnership connecting Conductor’s AI search intelligence with […]

Liferay and MarketFully Partner to Deliver Culturally Fluent Digital Experiences at Global Scale

Integration of Liferay DXP and MarketFully’s Adaptive Content AI Enables Enterprises to Launch Multilingual, Culturally Adapted and Search-Optimized Experiences in Every Market from Day One LOS ANGELES, CA – (Aug. 18, 2026) – Liferay, a leading provider of Digital Experience Platforms (DXPs), and MarketFully, the multilingual content platform for creating, optimizing and managing multicultural content […]

Why Cultural Fluency Matters Most in Global Marketing

Global marketing teams often manage content across multiple languages, audiences, and markets. This requires decisions around how messaging, content, and campaigns are adapted while maintaining consistency with the overall brand strategy.  Making content available across markets is an important step. Though how audiences respond to that content is often influenced by factors such as cultural context, local expectations, and market-specific behaviors.   Cultural […]

How Content Strategy Impacts International SEO Performance

International SEO is often associated with technical elements such as site structure, metadata, and language targeting, but having a well-defined content strategy has an equally significant impact on performance.  The way content is planned, adapted, and maintained influences how well it aligns with local search behavior, audience expectations, and market opportunities. Without a clear strategy, organizations can struggle to maintain consistency across markets while […]

What Is a Digital Localization Strategy and Why It Matters

As companies grow across markets, an effective digital localization strategy plays a central role in how they scale. It influences how brands connect with audiences, how quickly they enter new markets, and how well their content performs. Tailoring content to different languages and cultural contexts helps ensure content feels more relevant and aligned with audience […]

How Human Expertise Supports Content Quality Across Markets

For many organizations, expanding into new markets begins with scaling content across additional languages. Websites, campaigns, and product pages that perform well in one market are often adapted for audiences in other regions. As organizations expand multilingual content across more markets, maintaining content quality becomes increasingly difficult. Content may be accurately translated while still feeling […]

Cultural Fluency Continuum: Aligning Content for Global Audiences

As brands expand into new markets, adapting content into additional languages is often one of the first steps. Translation is typically the starting point, helping make content accessible across languages. However, accessibility alone does not always lead to stronger engagement, visibility, or connection within each market. Rather than viewing translation, transcreation, and multilingual content creation […]

The New Rules of Global SEO in 2026

For many organizations, expanding into new markets begins with publishing existing website content in other languages. Pages that perform well in one language are often translated so they can reach audiences in other markets. In many cases, however, the pages in other languages receive far less visibility in search results, with traffic and engagement remaining […]