How Cyprus Airways Launched Five Website Languages in 30 Days
Cyprus Airways has launched a multilingual website powered by MotionPoint, a MarketFully company, as announced in our press release. The airline added French, German, Italian, Spanish and Russian alongside English and Greek, and went from vendor selection to live deployment in 30 days.
For many travelers, the trip begins on an airline’s website: researching destinations, checking travel information and booking a seat. Each of those steps feels easier, and more trustworthy, in the traveler’s own language. Cyprus Airways now gives travelers in its key markets that experience from first search to final booking.
Who Cyprus Airways is
Cyprus Airways is the national carrier of Cyprus, operated by Charlie Airlines Ltd and headquartered at Larnaca International Airport. It connects the eastern Mediterranean with continental Europe and the Levant, with a fleet of Airbus A220 and A320-family aircraft. Learn more at cyprusairways.com.
The goal: native-language booking before the next travel season
The airline wanted travelers in each of its key markets to plan and book in their own language, and it wanted that live before the next travel season. The new languages target leisure travelers in key source markets, including France, Italy, Germany, Austria and Switzerland. Spanish and Russian extend the airline’s reach into Southern and Eastern Europe.
Language is more than a translation layer here. Travelers trust a booking flow they fully understand, which is why cultural relevance builds trust at the point of purchase.
The approach: localization without re-platforming
MotionPoint’s proxy-based website translation technology layered the five new languages onto Cyprus Airways’ existing site, with no significant changes to the airline’s server architecture or booking infrastructure.
MotionPoint pairs AI-driven translation with professional human linguists, so content reads naturally to local audiences and keeps pace as the airline updates fares, routes and offers. That balance of speed and human expertise across markets is what keeps a fast-changing travel site accurate and on brand.
What travelers get
Travelers can now search destinations, read travel information and book flights entirely in their preferred language, covering the full journey from inspiration to purchase.
The Cyprus Airways site now offers seven languages, including five added with MotionPoint.
Together, the new languages open the site to more than 700 million internet users who speak those languages.*
In their words
“As Cyprus Airways continues to grow internationally, we want the experience of travelling with us to be simple and welcoming from the very first interaction. For many customers, that journey begins on our website. Making our digital platform available in more languages allows us to communicate more effectively with our passengers, while supporting our growth in key international markets and strengthening Cyprus’ connectivity with Europe and beyond.”
Thanos Pascalis, CEO, Cyprus Airways
“Cyprus Airways wanted travelers in each of its key markets to plan and book in their own language, and it wanted that live before the next travel season. Our team launched five languages in 30 days without touching the airline’s underlying platform.”
Mathieu Champigny, CEO, MarketFully
What airlines and travel brands can take from this
- Native-language booking helps travelers complete a purchase with confidence.
- Fast time to market: 30 days from vendor selection to launch.
- No re-platforming: the airline kept its existing site and booking engine.
- AI plus human linguists keep translations accurate and on brand as content changes.
- Translated pages only bring traffic if search engines and AI assistants can find them. See how technology and content turn localization into discoverability.
Cyprus Airways joins other airlines and travel brands working with MotionPoint, such as JetBlue, Southwest Airlines and Edmonton International Airport. Explore more customer stories.
Planning your next market?
Ready to reach travelers in new markets? MarketFully’s website localization services, powered by MotionPoint’s travel and hospitality website translation technology, can take your site into new languages without a rebuild. Talk to our team.
*Audience estimate: MarketFully analysis of DataReportal Digital 2026 country reports; Eurostat, E-commerce Statistics for Individuals (2025); Swiss Federal Statistical Office, language practices; Eurobarometer, French speakers in Belgium; Statistics Canada 2021 Census, French speakers; Kazakhstan 2021 Census, Russian speakers; and U.S. Census Bureau American Community Survey (2024), Spanish spoken at home.
