Expanding Legal Resources and Accessibility with MarketFully
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“The MarketFully glossary ensures that we are not only maintaining our brand’s voice, but more importantly, we are maintaining the consistency and reliability of our content.”
Texas Legal Services Center (TLSC), through its flagship initiative TexasLawHelp.org, provides free, reliable, and current legal information to low-income Texans who cannot afford traditional legal representation. As one of the state’s most comprehensive online legal resources, TLSC plays a vital role in the community by offering free legal guides, articles, court-approved forms, and a directory of free legal aid clinics and organizations.
TexasLawHelp.org is designed to support individuals navigating civil law matters such as family law, housing, and government benefits. The site receives more than 5 million unique visitors and over 15 million page views annually. With such extensive content, TLSC faced an ongoing challenge: ensuring all Texans could access these resources regardless of the language they speak.
The primary challenge for TexasLawHelp.org was providing content that was accessible to the state’s diverse and multilingual population. Due to the large volume of content and the need for frequent updates to keep legal information accurate, maintaining a multilingual site with limited staff and resources was impossible. Without a solution, many Texans would continue to face language barriers and be unable to fully benefit from the site’s resources.
“We wanted to ensure that all our site visitors had equal access to free, up-to-date legal information, regardless of the language they speak. This is critical to our mission of achieving ‘Equal Justice for All.’”
—Amanda Hill, Director of Strategic Projects and Innovation, Texas Legal Services Center
To overcome this challenge and better serve the community, TLSC partnered with MarketFully for its specialized localization services.
From the outset, TLSC leveraged MarketFully’s Beyond Word Services and worked closely with the MarketFully project management team.
“We had a wonderful experience with our Customer Success Manager, Melissa Winger. Melissa was supportive, accessible, and responsive to our needs. She went above and beyond to ensure that our project was successful from the very beginning. We are also very happy that we can continue working with her after implementation.”
—Amanda Hill, Director of Strategic Projects and Innovation, Texas Legal Services Center
MarketFully created a translation glossary to ensure consistent legal terminology and language usage across all translated content. This tool became essential for TLSC, guaranteeing that the organization’s brand voice and content reliability were preserved across languages.
“Using uniform legal terminology and language is incredibly important when it comes to serving our site visitors and clients. The MarketFully glossary ensures that we are not only maintaining our brand’s voice, but more importantly, we are maintaining the consistency and reliability of our content.”
—Amanda Hill, Director of Strategic Projects and Innovation, Texas Legal Services Center
“We are thrilled that MarketFully has enabled us to expand our ability to effectively serve more Texans while ensuring an equal experience for all.”
The translated website has been transformative for TLSC. By partnering with MarketFully, TexasLawHelp.org has significantly increased its reach and now serves monolingual Vietnamese-speaking individuals in addition to its robust Spanish-language offerings.
“The growth in language accessibility on TexasLawHelp.org is truly transformational. We are now able to serve an entirely new population of monolingual Vietnamese-speaking individuals, and our Spanish-language content has vastly grown and improved. We are thrilled that MarketFully has enabled us to expand our ability to effectively serve more Texans while ensuring an equal experience for all.”
—Amanda Hill, Director of Strategic Projects and Innovation, Texas Legal Services Center
The expansion into new languages demonstrates TLSC’s commitment to inclusivity and its mission to provide comprehensive legal assistance to all Texans, regardless of language or background.
Throughout the translation process, TLSC received outstanding support from MarketFully’s team. Hill attributes much of the project’s success to the expertise and dedication of Customer Success Manager Melissa Winger.
“The customer support we received throughout the process was unmatched.”
—Amanda Hill, Director of Strategic Projects and Innovation, Texas Legal Services Center
Based on the positive experience and measurable results, TLSC plans to expand the language offerings on TexasLawHelp.org further, ensuring even more Texans have equal access to critical legal information.
For Texas Legal Services Center, MarketFully’s localization solutions have been essential in removing language barriers and providing all Texans with the legal resources needed to navigate complex situations. By partnering with MarketFully, TLSC is advancing its mission of “Equal Justice for All” and setting a new benchmark for multilingual legal resources at both the state and national levels.
To explore how MarketFully can help your organization meet its translation needs and reach a broader audience, contact us today.
