Five of the Top 10 U.S. Health Insurers Use MarketFully

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“We selected MarketFully to localize our online experiences because it offered an ideal combination of automation for cost-savings and speed, with human translation to handle the nuances and emotional aspects of our content.”
—Jeff Stewart, Assistant Vice President, Digital Communications, VITAS Healthcare 

Half of America’s Top 10 healthcare insurers are rapidly expanding their market share among historically underserved customers while eliminating IT effort and reducing costs through MarketFully. 

MarketFully enables healthcare organizations to provide seamlessly localized web and omnichannel experiences that are engaging, secure, and fully HIPAA-compliant. 

We address the specific needs of healthcare organizations in several key ways: 

Works with Single Page Applications: Our platform detects and translates dynamic content, including location-specific information such as state or city data. We also localize complex public-facing and private portal applications built with AngularJS, React, and other frameworks without requiring any effort from the customer. 

Omnichannel Translation: MarketFully allows institutions to reuse translated content across all channels at no additional cost, engaging customers through localized social media, digital marketing campaigns, and other touchpoints. 

Designed for Scalability: MarketFully’s solution can easily handle dozens of product- and state-specific websites and a diverse portfolio of brands in any language, for any market. 

Secure: MarketFully completes regular independent assessments to maintain compliance with HIPAA Privacy and Security rules as well as other security standards. These audits demonstrate ongoing HIPAA compliance. 

Robust: MarketFully’s translation servers are designed to handle high traffic during peak periods, such as Open Enrollment, ensuring that visitors can always access translated websites regardless of demand. 

 

Our Solution Supports Healthcare Organizations by Helping Them: 

  • Engage Spanish-speaking patients in key U.S. states 
  • Enable brokers to review and select plans in multiple languages 
  • Localize secure patient portals to enhance the customer journey 
  • Reduce customer support costs through translated FAQs and guides 
  • Serve multilingual families facing end-of-life decisions with culturally sensitive content 
  • And much more 

“Prior to partnering with MarketFully, we had researched many vendors. None provided the same flexibility and ease of translation that MarketFully does.”
—Director at a leading U.S. healthcare organization 

The Opportunity

There has never been a better time for healthcare organizations to connect with multilingual prospects and customers online and across omnichannel platforms. 

Consider the U.S. Hispanic market. Spanish-speaking Americans have significant purchasing power but remain underserved by many healthcare providers: 

  • Hispanics make up the largest uninsured segment of the U.S. population 
  • They spend over $10 billion on health, wellness, prescription, and over-the-counter products 
  • 80 percent of Spanish-dominant speakers look for Spanish-language content online 

This represents a substantial untapped market for organizations that can deliver content in Spanish. Other rapidly growing populations in North America, such as Chinese-, Korean-, and French-speaking communities, also present opportunities for targeted, localized engagement. 

The Answer

MarketFully allows healthcare organizations to engage a growing segment of the North American population while reducing operational complexity, lowering customer support costs, and improving customer satisfaction. 

With MarketFully, five of the Top 10 U.S. health insurers have quickly and effectively tapped into these underserved markets.