Adaptive Content AI
Adaptive Transcreation
For Marketers, Powered by AI + Human Expertise
Translate marketing assets at scale with precision, and control using AI translation with built-in human oversight and quality assurance.
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Adaptive Transcreation
What is Adaptive Transcreation?
Adaptive Transcreation elevates existing marketing assets so they resonate across markets. Rather than translating word-for-word, it adjusts tone and style to align with the culture and expectations of each market.
Technology
How Adaptive Transcreation Works
Start by uploading your glossary and brand voice guide, then your marketing assets or copy. Select your markets and languages, and in moments, get culturally fluent content that’s effective, efficient, and ready to publish—with optional human review. No sourcing headaches, no wasted time.
1. Upload One or Multiple Brand Voices & Glossaries
Manage distinct brand voices and glossaries for each brand, sub-brand, and market. Apply customizable brand voice guidelines, glossaries, and character limits, and leverage AI’s built-in regional localization controls to ensure every asset reflects the right tone, style, and market.
2. Submit and Transcreate Your Content Automatically
Upload content in multiple formats including TXT, PPTX, PDF, DOCX, XLSX, and HTML—or paste directly from PDFs, Word docs, or social posts—and receive culturally fluent copy ready to drop back into the final asset.
3. Leverage Team Collaboration
Share, edit, and re-use content, glossaries, and brand voices across teams for seamless collaboration and consistent output.
4. Optional Human-in-the-Loop Review
Add an expert from our global network of highly credible writers and editors to further refine quality, cultural relevance, and brand alignment before publishing.
Adaptive Transcreation Features
Our features are purpose-built to deliver efficient and effective transcreation that powers multilingual marketing at scale.
Glossaries & Brand Voices Adaptation
Adapt your messaging and tone across campaigns and audiences, while safeguarding key terms and product names with custom glossaries.
Human Review for Accuracy
Add an extra layer of control with optional human review. Perfect for high-stakes content where brand tone and flawless accuracy matter most.
Language & Market Targeting
Transcreate not just by language, but by country or region. Spanish for Mexico, Argentina, or Spain, all handled separately.
Asset Types & Character Limits
Create and scale content across different channels and social platforms while ensuring compliance with character limits.
Native Language Control
Manage multilingual marketing content without speaking the target languages. Direct prompts and feedback entirely in your own language.
Transcreation Insight
Smart Brief Generator, SEO keyword injection, geo-optimized structures, web retrieval for fresh context, topic suggestions, document-based context injection, and a content generation assistant.
AI Assistant Chat
Provides insights on specific terms by identifying glossary items and localization nuances
Works with Any Content Format
Copy and paste text from blog posts, ads, or social content. We handle the transcreation so you can reinsert it into your original layout.
Enterprise-Grade Platform
Data privacy, federated identity login, data encryption at rest and in-transit.
Adaptive Transcreation Benefits
Adaptive Transcreation Human Review – Powered by Motionpoint
Human Refinement, Backed by MarketFully’s Global Network
Every piece of Adaptive Transcreation content can be enhanced with optional quality assurance from native-speaking reviewers supported by MotionPoint.
This human review layer validates accuracy, intent, and local resonance, adding practical, in-market perspective where it matters most.
The MarketFully + MotionPoint Connection
MarketFully provides the AI-powered technology.
MotionPoint provides the human touch.
Together, they offer brands a more efficient way to scale across markets, allowing teams to adapt content seamlessly for global audiences.
