Six of the Top 10 U.S. Banks Rely on MarketFully’s Solution
“MarketFully’s turnaround on translating our website and omnichannel content is excellent. We consider this a true partnership where our team can brainstorm solutions and MarketFully converts those ideas into action right away. The business is thrilled.”
—VP at a leading U.S. financial organization
MarketFully provides financial institutions with an effortless, secure method to localize all aspects of their business for linguistically diverse clients. This is why more than half of the U.S. Top 10 banks utilize our turn-key solution.
Our approach to translating websites, secure login experiences, documents, and omnichannel content meets stringent security standards and integrates with complex web applications.
We support the unique requirements of financial organizations in several key ways:
Technology Independent: MarketFully’s proxy-based translation system works with all content management platforms and other online technologies. It operates smoothly even during website redesigns and platform migrations.
Compatible with Single Page Applications: Our platform detects and translates dynamic content, including location-specific information such as city or branch details. We also localize sophisticated public-facing and portal applications powered by AngularJS, React, and other frameworks with no effort required from the customer.
Omnichannel Translation: MarketFully allows institutions to use translated content across all channels at no extra cost, engaging customers via localized social media, digital marketing campaigns, and more.
Secure: MarketFully completes regular independent assessments to maintain compliance with PCI DSS Level 1 certification. This includes annual audits conducted by qualified security assessors and ongoing adherence to PCI DSS best practices.
Translation Speed: MarketFully continuously monitors websites for content changes. New content is typically detected, translated, edited, and published within one business day.
Our Solution Helps Banks to:
- Provide multilingual customers with account management tools through secure login portals
- Enable international clients to apply for credit cards in their preferred languages
- Offer localized documents and forms for car loans across North and South America
- Allow U.S. Hispanic customers to review, purchase, and manage retirement plans
- Support speakers of more than a dozen languages, including Arabic, Farsi, Hindi, and Japanese, in finding nearby bank locations
- And much more
“Other companies might be apprehensive taking on so many concurrent translation projects, but with MarketFully in our corner, we didn’t have any doubts.”
—Director at a leading Canadian financial institution
The Opportunity
Financial organizations often face significant challenges when trying to create a translated customer experience due to complex regulations, legacy databases, and varied content management systems across lines of business. These challenges can make it difficult to maintain a great UX, superior uptime, and world-class security.
MarketFully’s PCI DSS Level 1-certified solution allows financial institutions to bypass these difficulties effortlessly. Our platform eliminates the heavy IT effort, complicated workflows, and operational complexity typically associated with content localization projects.
Our hands-free approach is designed to meet the complex needs of all financial organizations, requiring no ongoing effort from them:
- Banks with customer-facing website applications and account management tools
- Wealth management firms with advanced investment calculation applications
- Lenders with secure customer portals for payments and account management
- Organizations seeking to reduce support costs with localized FAQs and knowledge bases
- Brokers requiring precise, high-quality technical translations
- And more
The Answer
MarketFully’s secure solution enables financial organizations to engage multilingual clients effortlessly in any language, across any channel, and through any online customer experience, regardless of complexity.
As six of the United States’ Top 10 banks have demonstrated, this approach drives new business in previously underserved markets and helps ensure customer retention for years to come.
