U.S. Health Agency Rapidly and Effortlessly Serves Multilingual Citizens During Coronavirus Pandemic

“We really appreciate our partnership with MarketFully. The COVID-19 workload just doesn’t seem to take a break, but MarketFully has been there at every step, and with each change and new ask.”
Project Manager at a top U.S. health agency 

MarketFully supports a leading U.S. government health agency in addressing the critical challenge of communicating with multilingual residents during the COVID-19 pandemic, the most significant global health crisis of the last century. 

MarketFully currently localizes this agency’s COVID-19 website in four languages. Its turnkey solution also ensures that urgent announcements, updates, and documents are published quickly and efficiently. 

MarketFully’s linguists provide a four-hour translation turnaround for all COVID-19 website content, a speed that is extremely difficult to achieve with other website translation solutions. 

Differentiator: MarketFully’s Turnkey Approach

The health agency does not need to expend any effort to translate or manage these websites. MarketFully oversees the localization and site management process, allowing the agency to focus exclusively on the ongoing medical response and the publication of urgent English content. 

The agency relies entirely on MarketFully’s turnkey proxy solution to: 

  • Quickly detect new COVID-19 content upon publication 
  • Deliver the content to a team of linguists fluent in technical healthcare terminology and the agency’s editorial style 
  • Translate, edit, proofread, and publish time-sensitive website content 
  • Complete all steps within four hours of publication on the English site 

“Prior to partnering with MarketFully, we’d researched many vendors. None provided the same flexibility and ease of translation that MarketFully does.”
Director at a leading U.S. healthcare organization 

Differentiator: Translation Speed

The four-hour translation turnaround is particularly significant because: 

  • COVID-19 websites are built on complex integrations of content and programming code 
  • Other solutions cannot reliably identify translatable content, especially during sustained emergencies 
  • Linguistic expertise in technical healthcare terminology across four languages is essential and difficult to provide during ongoing crises 
  • Knowledge of the agency’s style guide and organizational voice is required, which demands a dedicated translation team 

Differentiator: Absolute Commitment

MarketFully’s adaptable solution also addressed the agency’s additional unique requirements: 

Aggressive Turnaround
The agency requested that four localized websites be delivered in just 14 days. This was a demanding deadline, particularly given the need for thorough quality assurance after delivery. 

Unexpected Redesign
During the project, the agency redesigned its website, and MarketFully was asked to ensure the four multilingual sites reflected the new look and feel. Other translation solutions often struggle with redesigns and typically require weeks or months of IT effort to implement. 

An 11th Hour Change
The agency later required that the four translated sites be not only delivered but fully live and publicly accessible within 14 days. 

The End Result

Requests of this magnitude would have delayed or derailed most other solutions. Understanding the critical importance of the project and recognizing that millions of lives were at risk, MarketFully adapted to every change. The localized websites were delivered on time, and urgent COVID-19 content continues to be translated and published within four hours. 

MarketFully will expand the agency’s multilingual capabilities to additional languages in the near future.