Saving Children’s Lives with Vaccines and Technology
“MarketFully enabled us to process funding applications in multiple languages quickly, consistently, cost-effectively and with high quality.”
David Nix, Chief Knowledge Officer, Gavi
The Challenge
Each year, Gavi invites low-income countries to apply for program support. As part of this effort, the organization set out to move its funding application forms and related information online, while managing inbound and outbound communications with key stakeholders in four languages, including Spanish, French, and Russian. In addition, Gavi needed to translate non-English applications into English for review by its staff and the Independent Review Committee responsible for evaluating funding requests.
“We wanted our stakeholders, primarily government health ministries, to be able to communicate with us in the languages they’re most comfortable with,” said David Nix, Chief Knowledge Officer at Gavi. “We felt that doing so would increase engagement, encourage high quality applications, and ultimately support Gavi’s mission.”
As a nonprofit organization, Gavi required a solution that was both cost-effective and scalable. “We spend a fairly large amount of our funding on vaccinating children,” Nix explained. “Gavi is an efficient organization and spends as much resource as possible on its mission.”
“MarketFully’s technology differentiates it from pure translation companies and is a key part of the value it brings to the table,” Nix added.
After a competitive and transparent selection process, Gavi chose MarketFully to implement a solution that could translate applications submitted in French, Spanish, and Russian into English for review by staff and committee members. The solution also enabled Gavi to send responses back to countries in the stakeholders’ original languages. Within 60 days, MarketFully delivered an online portal that hosts funding application forms and information in the appropriate languages.
Outcome
By deploying MarketFully’s solution, Gavi gained a scalable, efficient, and cost-effective process that meets the organization’s ongoing needs. “If the number of online applications and interactions grow, we’ll easily be able to scale translation with MarketFully,” said Nix. “The solution enables us to process funding applications in multiple languages quickly, consistently, cost-effectively and with high quality.”
The solution also enhanced engagement with stakeholders and strengthened their perception of the organization. “Language is a key driver of perception,” Nix noted. “One of Gavi’s core values is being country-driven; therefore, engaging online in the local language enables the organization to be responsive to countries’ needs. We’re breaking down barriers to working effectively.”
MarketFully’s technology provides a solid foundation to support Gavi’s growth. “Implementing and managing translation in the enterprise has a cost, and it’s often underestimated,” said Nix. “MarketFully’s technology is a key part of the value it brings to the table.”
Most importantly, MarketFully supports Gavi’s mission by making it easier for stakeholders to apply for vaccine funding in their own languages. The solution encourages countries to submit funding requests while ensuring clear and effective communication.
