Edmonton International Airport Achieves Multilingual Compliance with MotionPoint

“By partnering with MarketFully we’ve met our regulatory requirements and enhanced operational efficiency and customer engagement, setting a new standard in the aviation industry.” 
Eric Silver 
Digital Engagement Lead, YEG 

Complying with Canada’s Official Languages Act

Edmonton International Airport (YEG) represents far more than an air travel hub. The team behind YEG is recognized for its forward-thinking business mindset and commitment to exceptional customer service. In recent years, the airport has also grown into a center for international commerce and an important contributor to the Alberta community. However, YEG recently encountered a major requirement: meeting the standards of Canada’s Official Languages Act by ensuring all website content was fully available in both English and French. 

To address the challenges created by these updated regulations, YEG partnered with MarketFully and its advanced website translation technology. This case study outlines how MarketFully’s Concierge tools transformed YEG’s digital engagement approach. 

The Challenge

YEG’s central obstacle involved making sure its website and social media content were fully accessible in English and French and in line with regulations designed to provide a consistent experience for both language groups in Canada. “Making sure our social goes out in both English and French, and that our website is perfectly and completely translated to French, is a big part of my job and our corporate responsibility,” explained Eric Silver, Digital Engagement Lead at YEG. In the past, the team handled translation tasks internally and manually, but due to the significantly broader workload, YEG realized it needed a translation solution that provided greater automation, stronger dependability, and faster turnaround. 

“The Beyond Word Services aspect of MarketFully was a big selling point for us, offering a combination of automated translation technology with real human interaction and oversight.”
Eric Silver
Digital Engagement Lead, YEG 

Achieving Compliance with MarketFully

MarketFully delivered a solution that went beyond simple translation. Its website translation technology combined automated systems with human linguistic expertise, ensuring accuracy and cultural alignment. Silver emphasized, “The Beyond Word Services aspect of MarketFully was a big selling point for us, offering a combination of automated translation technology with real human interaction and oversight.” 

Along with this technology, the proxy system translates and publishes nearly 98 percent of new content added to the YEG website within 24 hours. The high level of customer support and services also provided meaningful benefits for YEG’s internal teams. Over years of partnership, the team has come to rely heavily on MarketFully’s Beyond Word Services and seldom feels the need to adjust translations. “The peace of mind I get knowing I don’t need to double check our translations is a direct result of MarketFully’s amazing Beyond Word Services team, whom we consulted with throughout the process of filling out our translation glossary and style guide,” said Silver. 

Implementation

The integration of MarketFully’s technology at YEG represented a move away from manual, outsourced translation processes toward a more efficient, technology-driven model. The Market Manager tool, in particular, gave YEG the ability to handle translations independently, especially for dynamic content like flight statuses, promotional materials such as graphics, PDF documents, and embedded videos. “Market Manager has been fantastic for us, allowing us to handle translations ourselves efficiently,” said Silver.

Results

MarketFully’s solution delivered significant value for YEG, including: 

  • Cost Savings: YEG saved $1,755,284.60 in 2023 by using Adaptive Translation to translate approximately 8,776,423 words. Savings were calculated against standard human translation pricing.
    • Cost Savings: Over $1,500 per year and substantial timewere saved by using Market Manager. Silver noted, “Using Market Manager, we’ve seen huge cost savings due to being able to swap out links, videos, and images on our website without needing to submit tickets.”
    • Efficiency: 98 percent of YEG’s translations are completed within 24 hours. “We appreciate the fast turnaround, and the text is always accurate,” said Silver.
    • Regulatory Compliance: The solution ensured complete compliance with the Official Languages Act. 

Future Plans

YEG intends to continue expanding its partnership with MarketFully. “In 2025, we’re aiming for a website redesign and increasing the scope of our partnership with MarketFully by including additional web properties,” shared Silver.

Conclusion

The collaboration between Edmonton International Airport and MarketFully highlights how modern technology can transform translation workflows into a strategic advantage. Silver summarized, “By partnering with MarketFully we’ve met our regulatory requirements and enhanced operational efficiency and customer engagement, setting a new standard in the aviation industry.”