Expanding the Hip and Unique Brand to Europe, China, and Beyond
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Urban Outfitters has a strong online presence and hundreds of retail locations across the U.S., Canada, and Europe, establishing itself as a leader in its industry.
The company reassessed its strategy for Europe after more than 15 years of selling in the region, as rapid growth demanded a new approach. Urban Outfitters determined that a strong online presence in Europe would drive e-commerce sales, boost brand awareness, and encourage increased in-store visits.
To achieve this, Urban Outfitters needed a partner that could translate and localize its website for European consumers while maintaining the loyalty and success already built with English-speaking customers.
Urban Outfitters partnered with MarketFully to focus on Europe’s two largest markets: Germany and France.
The company chose MarketFully because of its ability to preserve the brand’s emotional connection with consumers, maintaining Urban Outfitters’ distinctive voice and energy in new markets. MarketFully’s solution also avoided slow and costly IT work, making the decision to partner even easier.
Three months later, just in time for the holiday season, Urban Outfitters launched its French and German websites. Since that time, both European sites have experienced strong growth.
Anthropologie and FreePeople, two of Urban Outfitters’ other major brands, also selected MarketFully to launch localized sites in Canada, Germany, and China.
Urban Outfitters continues to work closely with MarketFully as it expands its brands worldwide.
