A Cutting-Edge Translation Solution for a Pioneering Portal Product

“We’re extremely satisfied with the quality of MarketFully’s solution and the exceptional level of their customer support. The translations themselves are also outstanding.”
—Marketing leader at a global B2B manufacturer 

In 2018, a leading explosives provider serving the mining and construction industries recognized that localizing its unique portal website was essential to providing customers with critical data that could enhance productivity and reduce costs. 

The company, operating in nearly every global market, offers a customer portal with advanced capabilities. The platform allows users to input geological data from their worksites, simulate explosion blasts through software, and analyze projected results. These insights help optimize on-site explosives design, streamline operations, and lower costs. 

However, the portal was only available in English, significantly limiting its global reach and the scalability of its services. To expand and fulfill its commitment to world-class service, the company needed to translate the customer portal. 

The Challenge

The lack of localized content extended beyond the portal. Only a small set of traditional offline documents had been translated, leaving the majority of their materials available solely in English. 

Initially, the company considered using internal resources for portal and document localization. However, the lean team lacked the time, budget, and expertise to complete the project quickly and cost-effectively. 

More critically, the portal itself—built on multiple complex frameworks and producing dynamic, personalized results from numerous databases—was extremely difficult to localize. Nearly every translation vendor approached was unable to manage the technical complexity. 

Even if translation were possible, the company did not have the resources to maintain and operate these localized experiences over time. 

The Impact

The absence of a fully localized user experience hindered the company’s ability to serve international customers effectively and limit revenue growth. 

“We always collaborate well with MarketFully’s team. They have been proactive, shared valuable insights, and even launched our website ahead of schedule. We’re impressed by the rapid turnaround.”
—Executive at a global B2B manufacturer 

The Solution

MarketFully localized the complex customer portal and supporting content in just 90 days. One director described the fully turn-key solution as “an awesome solution.” 

Key capabilities that benefited the company included: 

  • Compatibility with Secure Web Applications: MarketFully seamlessly detected, translated, and reintegrated localized text in the customer’s secure applications, including dynamic content. 
  • Omnichannel-Ready: Using translation memory, a database storing all translated phrases, MarketFully efficiently localized offline documents, reducing translation costs. 
  • Translation Speed and Accuracy: MarketFully typically translates, QA checks, and publishes content within one business day of its appearance on the source portal. 
  • Configuration & Setup: All IT effort on the client side was eliminated. MarketFully deployed servers, software, databases, and tools required to launch and maintain the localized portal. 

The Outcome

With MarketFully’s proxy-based solution in place, the company now: 

  • Increases market share in non-English-speaking regions through its portal solution 
  • Collects valuable insights about international product usage, aiding regional inventory and product development 
  • Provides a consistent, regulatory-compliant localized customer experience across digital channels 
  • Maintains its English portal and creates new documentation in English while MarketFully manages all translation and localized version maintenance 
  • Can effortlessly scale its portal and content to any language or market in the future