Seamlessly Supporting Multilingual Customers with Exceptional Speed

“Other companies might be hesitant to manage so many simultaneous translation projects, but with MarketFully supporting us, we had complete confidence.” 
—Director at a leading Canadian financial institution 

In 2019, a Top 3 U.S. retirement benefits provider recognized that to expand its enterprise client base, it needed the ability to easily localize its asset management and investment portal services for non-English speaking users. 

Serving nearly 10 million participants nationwide, the provider aimed to integrate this feature—which could enhance engagement and revenue—by year-end, an ambitious goal given the project’s complexity. 

The company’s main challenge was identifying a partner capable of localizing the portal without redesigning or rebuilding the platform itself, a task their technology team knew would be far from simple. 

The Challenge

The platform had been custom-developed years earlier by the company’s small IT team and was not built with multilingual functionality in mind. Internal developers feared they would need to undertake the difficult, time-consuming, and costly process of overhauling the system or creating a separate platform to support additional languages. 

The development team was unwilling to invest such time or resources, and company leaders sought a faster, more efficient, and cost-effective solution. 

“MarketFully’s turnaround on translating our website and omnichannel content is outstanding. We view this as a true partnership where our team can propose ideas and MarketFully implements them immediately. The business is delighted.”
—VP at a leading U.S. financial organization 

The Solution

MarketFully applied its proxy-based, fully turn-key localization solution and completed translation of the customer’s complex portal in 65 days. 

Executives particularly benefited from the following MarketFully capabilities: 

  • Rapid Translation: MarketFully’s ability to quickly localize digital content both at launch and on an ongoing basis was essential. Typically, MarketFully translates, QA checks, and publishes text within one business day of appearing on the source portal. 
  • Compatibility with Secure Web Applications: MarketFully effortlessly detected, translated, and reintegrated localized content in the customer’s secure applications, including dynamic portal features. 
  • Turn-Key Configuration, Translation & Ongoing Management: All IT effort on the client side was removed by deploying servers, software, databases, and tools required to launch and maintain the localized portal. MarketFully manages all translation workflows end-to-end. 
  • Top-Tier Security: MarketFully undergoes annual independent audits to ensure compliance with security standards like PCI DSS Level 1. Customer personal information is neither seen nor stored by the solution. 

 

The Outcome

With the customer now using MarketFully’s proxy-based solution: 

  • It is accelerating enterprise client growth by offering its portal in Spanish and additional languages. 
  • The portal platform continues to operate and update in English, while MarketFully manages all translations and localized version maintenance with no effort required from the client. 
  • Websites, secure portals, user guides, and knowledge bases remain continuously localized and current. 
  • The company maintains a consistent, synchronized brand experience across all markets.