Luxury Hotel Brings 5-Star Online Experience to International Guests
“MarketFully’s technology, combined with high-quality translation, has been a worry-free solution for us.”
Josh Herman
Executive Director, Marketing and PR
For over 60 years, Fontainebleau Miami Beach has delivered world-class, luxury experiences to its guests. The internationally recognized five-star resort has extended this commitment to its global online presence through innovative technology. Located in the premier destination of Miami Beach, the hotel attracts many Spanish- and Portuguese-speaking guests from nearby Latin American countries. Fontainebleau recognized that the best way to serve these visitors online was to provide content in their preferred languages.
Localizing with MarketFully
Localizing the hotel’s website served two goals: allowing guests to book directly on the Fontainebleau website effortlessly and providing international visitors with an online experience that reflects the same high standards as the resort itself. However, the hotel’s small marketing team did not have the internal resources or expertise to manage multilingual website translation, deployment, and operations.
Fontainebleau partnered with MarketFully to create brand-accurate, culturally relevant online experiences for its Latin American audience. The Spanish and Portuguese versions of the website were launched in under 90 days with minimal involvement from the IT team.
“MarketFully’s focus on international SEO and global user experience was another differentiator for us. It’s made a big difference in driving the success of our Spanish and Portuguese sites.”
Josh Herman
Executive Director, Marketing and PR
Delivering World-Class UX with a Proxy Approach
MarketFully’s proxy-based technology uses the existing code and translatable content from Fontainebleau’s English website. This ensures that Spanish and Portuguese-speaking visitors receive the same functionality, user experience, and brand consistency as English-speaking guests. “Choosing a proxy solution for the translation of our website immediately proved to be the easiest, fastest approach,” said Josh Herman, Executive Director, Marketing and PR.
The ongoing translation and management of the localized sites is fully handled by MarketFully’s turnkey solution, allowing Fontainebleau’s marketing and IT teams to focus on their core responsibilities. “Our multilingual websites are fantastic,” Herman added. “Translations, UX and uptime are always excellent. We never worry about their operation.”
When changes are made to the English site, MarketFully’s system automatically detects updated or new content and submits it for human translation. Translations typically appear on the Spanish and Portuguese websites within one business day. MarketFully also translates SEO-rich content, including metadata, structured data, page titles, and descriptions, optimizing the site for international search.
MarketFully enhances the user experience with EasyLink® technology, which anticipates a visitor’s preferred language and automatically displays the site in that language. These preferences are remembered for future visits, creating a seamless experience.
“MarketFully’s focus on international SEO and global user experience was another differentiator for us,” said Dillon Burke, Digital Marketing Manager. “It’s made a big difference in driving the success of our Spanish and Portuguese sites.”
Winning with a Turnkey, Worry-Free Solution
The investment has delivered measurable results. Since launching the localized sites in 2011, Fontainebleau has seen growth in bookings from Latin America directly through its Spanish and Portuguese websites. This increases revenue for each booking, as the hotel avoids paying large fees to third-party booking platforms.
Additionally, Fontainebleau republishes its translated content on third-party platforms, ensuring guests always receive a consistently branded, in-language experience, no matter the booking channel.
By leveraging MarketFully, Fontainebleau continues to provide top-tier experiences for Spanish- and Portuguese-speaking guests while maintaining brand consistency across all channels. Importantly, this approach does not place extra demands on the small marketing and IT teams.
“MarketFully’s technology and excellent translations have delivered a worry-free experience for us,” Burke said.
“Choosing a proxy solution for the translation of our website immediately proved to be the easiest, fastest approach.” —Josh Herman, Executive Director, Marketing and PR, Fontainebleau
