Scaling Reebok’s Multimarket Content Operations to Improve SEO Across Europe

Introduction

Reebok is a global athletic footwear and apparel brand with a strong presence across Europe. To strengthen its visibility in multiple markets, the company needed content that performed well in search while also resonating with local audiences. Reebok partnered with us in 2019 to support a large-scale SEO and content initiative spanning several European countries. 

Challenge

Reebok wanted to improve its SEO performance across a wide set of European markets, but doing so required content that was both technically optimized and culturally relevant. The challenge was twofold: 

  • create high-quality content that followed Reebok’s SEO guidelines 
  • ensure the content felt natural and meaningful in each market, rather than simply localized from a single source 

This effort covered Germany, Greece, Ireland, Italy, the Netherlands, Poland, Portugal, Sweden, the UK, and additional European regions. 

Solution

We developed a multilingual content optimization program designed to improve Reebok’s search visibility while strengthening local relevance. 

Keyword Integration.
Using Reebok’s keyword lists, we wrote optimized content with carefully structured H2s and supporting paragraphs. The goal was to use SEO elements effectively without compromising the brand’s tone or natural language flow. 

Content Creation With Native Writers.
To ensure cultural accuracy and authenticity, native-speaking writers and editors from each market produced and refined the content. This helped maintain both linguistic quality and local relevance across all languages. 

Quality Assurance.
Each piece of content went through a structured editing process. This ensured accuracy, consistency, and adherence to Reebok’s brand guidelines and SEO requirements. 

Complete Page Coverage.
We optimized both Above the Fold (ATF) and Below the Fold (BTF) content on category pages. This allowed us to strengthen visibility while giving users more helpful information throughout the page. 

Results

The collaboration led to several qualitative improvements across Reebok’s European sites: 

  • Enhanced local relevance. Content created by native writers felt natural, accurate, and well aligned with user expectations in each market. 
  • Consistent quality. Rigorous editing ensured every piece of content met Reebok’s standards. 
  • Improved SEO foundations. By applying SEO best practices across languages and markets, Reebok strengthened its visibility and ranking potential across Europe. 

Through this multilingual content initiative, Reebok expanded its digital presence and engaged more effectively with customers in key European markets. High-quality, in-market content helped reinforce the brand’s positioning and laid the groundwork for ongoing growth.